URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

website URL

The full website URL (e.g. https://www.example.com)

campaign ID

The ads campaign id.

campaign source

The referrer (e.g. google, newsletter)

campaign medium

Marketing medium (e.g. cpc, banner, email)

campaign name

Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required.

campaign term

Identify the paid keywords

campaign content

Use to differentiate ads

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

generated URL

Set campaign parameters in the fragment portion of the URL (not recommended)

shortened URL

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter	Required	Example	Description
Campaign ID utm_id	No	abc.123	Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Source utm_source	Yes	google	Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium utm_medium	Yes	cpc	Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Name utm_campaign	No	spring_sale	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term utm_term	No	running+shoes	Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content utm_content	No	logolink	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.